How TechnoServe Is Spotlighting opportunities in the continuously evolving Micro- Retail sector
By MAXIMILA WAFULA Growth in online presence by micro-retailers presents a golden opportunity for players in the digital economy. Online presence allows micro-retailers to scale without the need to invest in physical structures. The forum emerged from the Smart Duka initiative which begun in 2015. November 23, 2021 Nairobi – Micro-retailers with an online presence offer a promising channel to distribute digital products and services, say industry pundits. Presentations at the Fifth Micro-Retail Stakeholder Forum, which was hosted by international nonprofit TechnoServe, found that micro-retailers are increasingly using online platforms to access credit, suppliers and sell goods, which presents a new avenue for players in the digital economy to distribute other products such as insurance and airtime. “There is a great opportunity to earn income from digital innovations that provide micro-retailers to launch additional businesses to sell financial products and services such as airtim...